Jason > Celery > middle_Shug > Carlos Montebon > Die Go Rabbit… What’s next? Jason <

• Be unique and captivating. No-one cares about your university grade or if you have pets (unless it’s something unusual, think elephant or aardvark).
• You could include 5-10 little-known facts about you, or an intriguing story about how you became an author, as long as it was via an unusual route.
• This page is still a marketing piece, so bring it back to your work in progress, or short stories you’ve written, so that you can link to other pages on your site to keep visitors moving through your content. Search engines will also love you for lots of internal links.
• Take a look at other author biography pages for inspiration, but make sure that your own personality shines through. Your individuality and writing style are your unique selling points, so don’t hide them beneath formal, cookie-cutter content.
• Include a professional photo of yourself so people feel more engaged with you. If you are smiling in the photo, this will endear them to you, but depending on your genre, you may or may not want this look. If you write horror or murder mysteries, you may prefer to look intriguing or serious. Just be aware that too serious a look may alienate some visitors.